Multi-disciplined in finance, marketing, psychology and business management, Peter brings a unique savviness to his role at an agency that mixes razor sharp creative with today’s latest advances in neuroscience. In fact, he would prefer to be known as AMBA’s Brand Growth Guru and Czar of Innovation rather than his more conventional title.
By challenging convention and aligning media, brand and advertising, Peter leads with substantive data and ideas based on scientific principles to push the boundaries of modern marketing philosophy, boost sales and grow brands. Peter and his team at AMBA see themselves as change agents: optimizing technology to innovate distinct media solutions.
Peter serves on the ICOM board as Asia-Pacific Regional Director.
