Nabil founded Altaïr Communication in 1995 with a focus on branding as a key communication strategy. He earned a Master of Science from Montreal University, studying philosophy and communication science with a special concentration on semiotics. In addition to his agency work, Nabil teaches at Com Sup, a preparatory school in Casablanca, is a consultant for the United Nations Development Program in Morocco and VP of the country's national ad agency association (UACC). He has been named one of the 100 best managers in Morocco by Challenge magazine.
