Diego founded Aguayo Publicidad in 1991 based on three values: truth, reliability and service. The agency offers clients a fully integrated communications package to maximize sales by focusing on the user experience. Among the agency’s offerings are advertising, below-the-line services and field marketing, digital marketing and more. He and his staff rely on these tools to maximize clients’ budgets and to create the most relevant communications.
Their efforts have contributed to making Aguayo Publicidad the most awarded independent communications agency in Colombia in creativity and results. In its 25 years, the agency has won more than 300 awards in national and international festivals including Cannes, El Ojo de Iberoamérica, FIAP and others. In 2015 Aguayo was named the best local agency at Colombia’s El Dorado Festival.
Prior to starting his agency, Diego served as a VP at Aser Young & Rubicam and as general director of DDB in Bogotá.
