If CEO Larry Robb provides the momentum that creates the ever-changing environment at FARM, Bryan brings the steady discipline to ensure that the agency stays on course in pursuit of consistent growth. Bryan’s personal yet practiced approach are the hallmarks of his business acumen, guiding an impressive roster of clients through numerous marketing projects and campaigns—all rooted in his vast knowledge of research and strategic marketing.
Bryan has been with the agency, including its previous incarnation as SKM Group, since 2005. His previous positions of director of integrated media services, senior VP-integrated marketing and executive VP-confirm the depth and complexity of his expertise.
He’s well-versed in designing research, crafting marketing plans, analyzing response metrics and much more. As the head geek at FARM, he is the one clients turn to for morphing information into actionable intelligence.
“Whether it’s with a hammer and nails or research and rationale, I like to build things,” he says. “To create something where there was once nothing is rewarding.”
Bryan holds a bachelor’s degree in communications arts and a minor in advertising communications from Gannon University in Erie, Penn. He also has a master’s degree in media management from Syracuse University, New York. His other professional experience includes media management positions at other agencies, broadcast news production and corporate communication production.
Bryan currently serves on the board for the Graycliff Conservancy, the nonprofit arm of the Frank Lloyd Wright-designed estate in Derby, N.Y. He also serves on committees for the Relay for Life and the Homerun Heroes for Hope Event, both initiatives of the American Cancer Society, an organization on which he previously held a board appointment.
When he’s not pouring over charts, graphs and spreadsheets at FARM, Bryan enjoys spending time with his family, attacking his latest home improvement project and getting outdoors as much as possible.
