Founder and Managing Director, IKON Advertising & Marketing - Dubai, United Arab Emirates
My role for ICOM: The Middle East and North Africa (MENA) region, consisting of 22 countries, accounts for approximately 6% (380 million) of the world's population, 65% of the world’s oil reserves and 45% of the world's gas reserves. The region's oil exporting countries, such as the Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE), are grappling with low oil prices and regional conflicts. The average growth in the region is expected to be around 2%-3% in 2016. However, at least one GCC country, Qatar, consistently ranks as among world's richest with per capita income of approximately $90,000. Arabs, though very conservative, are among the world's largest buyers of luxury brands.
